• Targeting the North American market, Singapore Airlines Takes Alaska Airlines

    Singapore Airlines (SIA) signed a codeshare agreement on flights operated by Alaska Airlines, to expand SIA operations in the North American market.

    Agreements pending regulatory approvals will enter into force on September 27, 2017.

    Through the agreement, Singapore Airlines will add the ‘SQ’ marker code on Alaska Airlines-operated flights serving 18 destinations¹ in the United States and Mexico.

    Current codeshare flights, operated by Virgin America and serving 19 destinations in the United States will also be included in the agreement. Virgin America has been acquired by Alaska Air Group in 2016.

    Members of the frequent flyer program from Singapore Airlines and Alaska Airlines, KrisFlyer and Mileage Plan, will also earn miles when they operate flights operated by both airlines starting from September 27, 2017.

    KrisFlyer members will be able to redeem miles on Alaska Airlines-operated flights starting from September 27, 2017, while Mileage Plan members will be able to redeem miles on flights that Singapore Airlines operates in the future.

    “This new partnership with Alaska Airlines enables us to expand connectivity between Singapore with important markets in North America, and can provide more codeshare destinations and enhance the benefits of KrisFlyer for its customers. This collaboration reflects our commitment to continuously expand our network coverage and offer customers greater flexibility when planning their trips, “said Tan Kai Ping, Senior Vice President of Marketing Planning Singapore Airlines in a press release on Thursday (31/8 / 2017).

    “We are very proud to be able to add the airline of Singapore Airlines caliber to our Global Partner portfolio,” said Andrew Harrison, Chief Commercial Officer, Alaska Airlines. Our customers will be able to enjoy unique and unique flight services on-the-go with Singapore Airlines, and can benefit fully from their Alaska Mileage Plan program while flying from the West Coast of America to Asia. ”

    These codeshare flights will be available gradually on various Singapore Airlines booking channels.

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    Sources: http://industri.bisnis.com/read/20170901/98/685996/incar-pasar-amerika-utara-singapore-airlines-gandeng-alaska-airlines-
    Translated by Aryputra Pande

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